For a while, things looked iffy for "Battlestar Galactica." After the Sci Fi Channel last month moved the third-season drama about a human resistance movement against an occupying race of robots from Friday nights to Sunday nights in an attempt to goose ratings, viewership remained stagnant.
The network has ruled, however, that the show won't live by numbers alone: The Sci Fi Channel is expected to announce today that it has renewed the series for a fourth season. At least 13 new episodes will be produced this summer for a premiere next January.
The show's audience has always been modest, especially when compared with those for basic cable's "The Closer" and "Nip/Tuck," which typically reach double or triple the audience of "Battlestar Galactica."
Since moving to 10 p.m. Sundays, the science-fiction show's episodes have averaged 1.7 million viewers overall and 1.1 viewers ages 18 to 49, the key demographic targeted by advertisers.
But "Battlestar Galactica" stands as one of the most critically acclaimed series on television. It also won the prestigious Peabody Award and was counted among the American Film Institute's top 10 outstanding TV programs two years in a row. Critics often describe the show in lofty terms, referring to it as a multilayered allegory for a post-9/11 world that raises questions about the ethics and politics of war.
The Sci Fi Channel cites the series' strong buzz and critical praise -- a halo effect that can't be quantified in ratings points or ad dollars -- as the reason for its renewal.
" 'Battlestar' is a cachet show. It gives us a lot of credibility with the creative community," said Mark Stern, head of programming for the cable network. "It's the kind of series we want to continue producing in the future."
Once known for its "Star Trek"-style space operas and Saturday night B movies, Sci Fi now boasts projects in development from George Clooney, Darren Star ("Sex and the City") and Mark Burnett ("The Apprentice"), in addition to a second miniseries for the channel from Steven Spielberg, who was the executive producer of "Taken" in 2002.
Stern also pointed out that 510,000 additional viewers in the 18-to-49 demographic are watching the show on digital video recorders. They bring the total demographic average closer to 1.6 million, the show's highest numbers since Season 1.
