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Virtual loses its virtues

Early inhabitants of Second Life say their online world looks too much like the real thing (if you ignore the flying people and the elves).

The Nation | COLUMN ONE

February 22, 2007|Alana Semuels, Times Staff Writer

LIKE any pioneer, Marshal Cahill arrived in a new world curious and eager to sample its diversions. Over time, though, he saw an elite few grabbing more than their share.

They bought up all the plum real estate. They awarded building contracts to friends. They stifled free speech.


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Cahill saw a bleak future, but he felt powerless to stop them. So he detonated an atomic bomb outside an American Apparel outlet. Then another outside a Reebok store.

As political officer for the Second Life Liberation Army, Cahill is passionately committed to righting what he considers the wrongs of a world that exists only on the computer servers of Linden Lab in San Francisco.

Linden is the company behind Second Life, a virtual world in which Internet users act out parallel fantasy lives. They date. They build houses. They work. Some players support themselves in real life by selling goods or services in the game.

Some see the space as a utopia free of real-world constraints, where they can build their vision of a perfect realm from scratch. It's a place where denizens can reinvent themselves as a supermodel or a rodent, own an island or fly, no plane necessary, to a virtual Grauman's Chinese Theatre.

In the last year, the number of people who had visited Second Life skyrocketed from 100,000 to 2 million. As the population grows, early denizens are learning the truth of Jean-Paul Sartre's observation "Hell is other people."

The website is facing the problem that many would-be utopias faced before it: When building the ideal world, it's impossible to change while remaining perfect in everyone's eyes.

Cahill and his compatriots say they don't necessarily mind the new residents, but they want more influence in deciding the future of the virtual world. Most important, they want Linden Lab to allow voting on issues affecting their in-world experience.

"The population of the world should have a say in the running of the world," Cahill said during an in-world interview. Cahill is this participant's online name, incidentally. He refused to reveal his real-world name for fear of banishment from Second Life.

The army has staged a number of protests in Second Life to publicize its position. Three gun-toting members shot customers outside American Apparel -- bullet wounds in Second Life are not fatal but merely disrupt a user's experience -- and Reebok stores last year.

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