Promoters of the Kwiat Diamond suite have actively billed it as an "anti-swag suite." Strictly speaking, that's true: The Arnold Brant designer suits (in eco-friendly materials that no animals were killed to make) and the million-dollar diamond jewelry there are intended as red-carpet loaners -- the stuff has to be returned once the last after-party ends. But "anti-swag" doesn't mean anti-luxury.
Ensconced in a corner of the Four Seasons Hotel at Beverly Hills, the suite is an oasis of bling and laid-back affluence where L'Oreal Paris makeovers are performed and $20 bottles of mineral water aiding the nonprofit Charity Water are handed to every celeb who walks through the door. A case of the water sells for $4,000, the exact cost to build a well in several African countries (Ethiopia, Uganda and Malawi, among them), where contaminated drinking water has created a health emergency.