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IN BRIEF / FOOD

General Mills to drop reduced-sugar cereals

January 03, 2007|From Bloomberg News

General Mills Inc. will no longer offer reduced-sugar Trix and Cocoa Puffs because of slow sales and will replace them with three new cereals branded with Walt Disney Co. characters.

General Mills will stop selling Trix and Cocoa Puffs with 75% less sugar in U.S. supermarkets in March, said Thomas Forsythe, a spokesman for the Minneapolis-based company. It will offer cereals featuring Disney's Mickey Mouse, Princess line and Little Einsteins.

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