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Radio Ratings

Format shifts boost shares

January 12, 2007

Call it the Big Switch. Music format changes during the fall Arbitron ratings period made for some instant shifts in the numbers for some stations. Adding holiday music to its playlist in November propelled KOST-FM (103.5) from 11th place to fourth. And country music station KFRG-FM (95.1) got a notable boost in listeners after KZLA dropped that format, bringing its audience share to 1.1% -- up from .5% in the summer -- pushing it to 28th place. The area's Top 25 stations and their average share of audience as measured by Arbitron for the fall months compared with the previous three-month period:

The ratings survey covers people 12 and older listening between 6 a.m. and midnight, Sept. 21 to Dec. 13, 2006.

*--* Current Last Quarter 1 KLVE-FM 4.9 5.0 2 KIIS-FM 4.5 4.8 KSCA-FM 4.5 4.9 4 KOST-FM 4.1 3.3 KFI-AM 4.1 3.7 6 KLAX-FM 3.9 3.9 7 KPWR-FM 3.8 3.8 8 KROQ-FM 3.5 3.8 9 KTWV-FM 3.3 3.6 10 KRTH-FM 3.1 2.4 KBUE-FM 3.1 3.8 12 KCBS-FM 3.0 3.2 13 KRCD-FM 2.7 2.6 KXOL-FM 2.7 3.7 15 KABC-AM 2.5 2.0 16 KLOS-FM 2.3 2.4 17 KHHT-FM 2.1 3.0 18 KYSR-FM 2.0 1.8 19 KBIG-FM 1.8 1.7 20 KSSE-FM 1.7 1.9 21 KLSX-FM 1.6 1.3 22 KNX-AM 1.5 1.8 KMZT-AM 1.5 1.2 24 KGLH-FM 1.3 1.5 KHJ-AM 1.3 1.4 KLYY-FM 1.3 1.4 KFWB-AM 1.3 1.4

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