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STREET LEVEL

Freeze-out eases if it's `Cookie Puss' you crave

January 21, 2007|Deborah Netburn

FOR the legions of former New Yorkers who call L.A. home, the slow expansion of Carvel Ice Cream in the city has been a cool jolt back into childhood.

Steve Winick opened the first L.A. store on Santa Monica Boulevard, one block east of Sepulveda, in September 2005. Last spring, Jordan Webb, the 30-year-old son of the mayor of Beverly Hills, opened one on Pico near Beverwil.

Winick, 41, lived on Long Island before moving west. "What was happening was when I went back to New York, I'd always get the pizza and the Carvel," he said. Within months of opening, he was regularly delivering cakes -- "Cookie Puss" and "Fudgie the Whale" are icons of East Coast kiddie birthdays -- to nearby Fox and Sony lots.

On a recent Tuesday evening it was mostly former New Yorkers in Winick's Carvel. "We flock here, " said John Giddins, a real estate agent. "It's all about the crunchies," added his wife, Bonnie.

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-- Deborah Netburn

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