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Film-tied products draw complaint

July 01, 2007|From Times Wire Services

A child advocacy group has complained to the Federal Trade Commission that ads and toys tied to the upcoming "Transformers" movie are aimed at children as young as 2 years old even though the film is rated PG-13.

The Boston-based Campaign for a Commercial-Free Childhood called on the commission to work with the toy industry and media companies to develop a uniform rating system so that toys tied to PG-13 movies would not be marketed to children younger than 13.

Hasbro Inc. spokesman Wayne Charness said parents could rely on the existing toy coding and movie ratings to decide whether the toys were right for their children. Charness noted that Transformers toys have been around since 1984.

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