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Starbucks to push movie 'Arctic Tale'

Consumer Briefs / MARKETING

July 01, 2007|From Times Wire Services

Starbucks Corp. will promote a movie produced by National Geographic Films as the company tries to expand sales beyond food and drinks.

The film, "Arctic Tale," is Starbucks' second movie venture, after last year's "Akeelah and the Bee." The company promotes movies, CDs, DVDs and books to lessen its dependence on lattes and cappuccinos.

Starbucks will share the profit from "Arctic Tale," a story about a walrus pup and a polar bear and the effect of global warming, said Ken Lombard, head of Starbucks' entertainment division. He declined to give financial details. Starbucks will market the movie at 6,800 stores in the U.S. and Canada and sell DVDs of the film later, the Seattle-based company said.

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