Kroger Co., the nation's largest traditional grocery company and operator of the Ralphs chain in Southern California, is marketing a new milk brand for its cholesterol-reducing potential.
The product, under Kroger's Active Lifestyle brand, is billed as the first national launch of a cholesterol-cutting milk. It adds to Kroger's expanding lines for consumers of health-conscious and natural or organic foods and the in-house brands that the company sees as an important part of its profit strategy.
