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Amazon preorders for 'Potter' surge

July 08, 2007|From Times Wire Services

Amazon.com Inc.'s marketing wizardry continues to pay off.

The Web retailer said nearly 1.6 million people worldwide had preordered "Harry Potter and the Deathly Hallows," the seventh and final volume in the boy wizard series, compared with the 1.5 million who signed up in advance for a copy of the sixth book, "Harry Potter and the Half-Blood Prince."

Amazon.com said it had logged more than 1 million preorders in the U.S., breaking the record of 919,000 preorders set by the previous installment.

For those set on cracking open the final "Harry Potter" book on Day One, Amazon.com said orders placed by noon EDT on July 17 will arrive on doorsteps July 21.

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