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Chicago Tribune to run ads on front page

July 17, 2007|From the Associated Press

The Chicago Tribune will join others in the struggling newspaper industry in selling front-page advertisements, the paper said Monday.

The Tribune also will run the 1 1/2 -inch strip ads on the front of its sports and Tempo sections as part of an effort to generate more revenue, spokesman Mike Dizon said.

He said the ads would be unobtrusive and emphasized that the news would continue to be edited and presented independent of the advertising.

It's not yet known when the ads will begin.

The move follows similar actions by other major newspapers -- including Dow Jones & Co.'s Wall Street Journal, Gannett Co.'s USA Today and Pearson's Financial Times -- that already print ads on the front page.

The Los Angeles Times, which, like the Tribune, is owned by Tribune Co., told employees last week that it was considering selling front-page strip ads as a way to boost revenue.

The Times began selling ads on the front pages of its Business, Calendar, Sports and Travel sections last fall. They sometimes appear as a banner running along the bottom of the page.

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