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Guaranteed low prices bring sales

July 22, 2007|From Times Wire Services

Lowest price guarantees appear to be an effective inducement for consumers to make purchases.

According to a survey commissioned by PriceRunner.com, 65% of shoppers have made a purchase at least partly because of this type of guarantee.

Nearly 60% of them searched out prices on the same product elsewhere and 47% of them said they did actually find a lower price. However, only 26% said they tried to get money back after finding a lower price.

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