Internet juggernaut Google Inc. said it purchased FeedBurner, which helps bloggers and podcasters syndicate and make money from their online content, for an undisclosed sum.
Although FeedBurner is a small company with just 30 employees, the buzz about its service has been steadily building as it helped distribute ads through the rapidly expanding universe of bloggers, podcasters and other sites that send out headlines and links through Really Simple Syndication, or RSS, feeds.
