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Geico `cavemen' get a pilot

March 05, 2007|From the Associated Press

NEW YORK — Those Geico "cavemen" shouldn't be so upset after all -- they may get their own television series.

ABC says it has ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company.

In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's website is so easy to use that "even a caveman can do it."

The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirtysomethings in 2007 Atlanta."

It's unusual for characters from an advertising campaign to move into shows of their own but not unprecedented. The CBS comedy "Baby Bob" featured a talking baby that had been used in commercials.

A pilot order is no guarantee a show will make it on the air; in fact, the majority of pilots don't make it that far.

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