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The price of doing business

March 11, 2007|Ann Brenoff

What are the out-of-pocket expenses for an agent to list a house?

Agents are paid in commissions only when -- and if -- the home sells. To get the sales ball rolling, a house must be marketed in a number of ways. Although expenses vary by agent, location, home and how long it's on the market, Malibu Colony Pritchett Rapf agent Susan Cosentino gave these estimates of her upfront expenses:

* Installation of a "for sale" sign: $50

* Annual membership in MLS: $300

* Purchase of a lockbox: $50 (Or purchase of an electronic lockbox: $90 plus a quarterly maintenance fee)

* Annual fee for the service that provides lockbox codes: $150

* Laser-printed display box brochures (so the ink won't run when it rains or sprinklers attack): 50 cents to $1.10 each, less if printed in-house. Quantity varies, depending on volume of drive-by traffic.

For The Record
Los Angeles Times Thursday March 15, 2007 Home Edition Main News Part A Page 2 National Desk 1 inches; 47 words Type of Material: Correction
Listing costs: An article in Sunday's Real Estate section about the out-of-pocket expenses for an agent to list a house said the cost of placing one ad in two local newspapers and a glossy realty magazine was about $1,250 a week. That figure is the monthly cost.
For The Record
Los Angeles Times Sunday March 18, 2007 Home Edition Real Estate Part K Page 2 Features Desk 1 inches; 47 words Type of Material: Correction
Listing costs: An article in the March 11 section about the out-of-pocket expenses for an agent to list a house said the cost of placing one ad in two local newspapers and a glossy realty magazine is about $1,250 a week. That figure is the monthly cost.

* "Just listed" postcards: $100 for the first 100, including postage.

* Brochures placed inside the house: $50

* Virtual tour of the property: $50 to $300

* Website exposure: Starts at $40

* One ad in two local newspapers and a glossy realty magazine: About $1,250 a week

* Food for brokers' open house: $300

* Copies of the truth in housing, sellers' disclosure and other pertinent forms: about $20

* How much Cosentino might spend: $2,360 and up

-- Ann Brenoff

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