Blogs can top the presses

New York — IN a third-floor Flower District walkup with bare wooden floors, plain white walls and an excitable toy poodle named Simon, six guys dressed mainly in T-shirts and jeans sit all day in front of computer screens at desks arranged around the oblong room's perimeter, pecking away at their keyboards and, bit by bit, at the media establishment.

The world headquarters of TPM Media is pretty much like any small newsroom, anywhere, except for the shirts. And the dog. And the quiet. Most newsrooms are notably noisy places, full of shrill phones and quacking reporters. Here there is mainly quiet, except for the clacking keyboards.

It's 20 or so blocks up town to the heart of the media establishment, the Midtown towers that house the big newspaper, magazine and book publishers. And yet it was here in a neighborhood of bodegas and floral wholesalers that, over the last two months, one of the biggest news stories in the country -- the Bush administration's firing of a group of U.S. attorneys -- was pieced together by the reporters of the blog Talking Points Memo.

The bloggers used the usual tools of good journalists everywhere -- determination, insight, ingenuity -- plus a powerful new force that was not available to reporters until blogging came along: the ability to communicate almost instantaneously with readers via the Internet and to deputize those readers as editorial researchers, in effect multiplying the reporting power by an order of magnitude.

In December, Josh Marshall, who owns and runs TPM , posted a short item linking to a news report in the Arkansas Democrat-Gazette about the firing of the U.S. attorney for that state. Marshall later followed up, adding that several U.S. attorneys were apparently being replaced and asked his 100,000 or so daily readers to write in if they knew anything about U.S. attorneys being fired in their areas.

For the two months that followed, Talking Points Memo and one of its sister sites, TPM Muckraker, accumulated evidence from around the country on who the axed prosecutors were, and why politics might be behind the firings. The cause was taken up among Democrats in Congress. One senior Justice Department official has resigned, and Atty. Gen. Alberto R. Gonzales is now in the media crosshairs.

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