New York — IN a third-floor Flower District walkup with bare wooden floors, plain white walls and an excitable toy poodle named Simon, six guys dressed mainly in T-shirts and jeans sit all day in front of computer screens at desks arranged around the oblong room's perimeter, pecking away at their keyboards and, bit by bit, at the media establishment.
The world headquarters of TPM Media is pretty much like any small newsroom, anywhere, except for the shirts. And the dog. And the quiet. Most newsrooms are notably noisy places, full of shrill phones and quacking reporters. Here there is mainly quiet, except for the clacking keyboards.
It's 20 or so blocks up town to the heart of the media establishment, the Midtown towers that house the big newspaper, magazine and book publishers. And yet it was here in a neighborhood of bodegas and floral wholesalers that, over the last two months, one of the biggest news stories in the country -- the Bush administration's firing of a group of U.S. attorneys -- was pieced together by the reporters of the blog Talking Points Memo.
The bloggers used the usual tools of good journalists everywhere -- determination, insight, ingenuity -- plus a powerful new force that was not available to reporters until blogging came along: the ability to communicate almost instantaneously with readers via the Internet and to deputize those readers as editorial researchers, in effect multiplying the reporting power by an order of magnitude.
In December, Josh Marshall, who owns and runs TPM , posted a short item linking to a news report in the Arkansas Democrat-Gazette about the firing of the U.S. attorney for that state. Marshall later followed up, adding that several U.S. attorneys were apparently being replaced and asked his 100,000 or so daily readers to write in if they knew anything about U.S. attorneys being fired in their areas.
For the two months that followed, Talking Points Memo and one of its sister sites, TPM Muckraker, accumulated evidence from around the country on who the axed prosecutors were, and why politics might be behind the firings. The cause was taken up among Democrats in Congress. One senior Justice Department official has resigned, and Atty. Gen. Alberto R. Gonzales is now in the media crosshairs.
This isn't the first time Marshall and Talking Points have led coverage on national issues. In 2002, the site was the first to devote more than just passing mention to then-Senate Majority Leader Trent Lott's claim that the country would have been better off had the segregationist 1948 presidential campaign of Sen. Strom Thurmond succeeded. The subsequent furor cost Lott his leadership position.
Similarly, the TPM sites were leaders in chronicling the various scandals associated with Republican lobbyist Jack Abramoff.
All of this from an enterprise whose annual budget probably wouldn't cover the janitorial costs incurred by a metropolitan daily newspaper.
"Hundreds of people out there send clips and other tips," Marshall said. "There is some real information out there, some real expertise. If you're not in politics and you know something, you're not going to call David Broder. With the blog, you develop an intimacy with people. Some of it is perceived, but some of it is real."
Marshall's use of his readers to gather information takes advantage of the interactivity that is at the heart of the Internet revolution. The amount of discourse between writers and readers on the Web makes traditional journalists look like hermetic monks.
Duncan Black, an economist who writes as Atrios on his website, Eschaton, receives hundreds of comments for almost anything he posts. Thursday morning, he posted a short note saying he would not be writing much that day as he was going to be traveling. Within the hour, 492 people posted comments on that. A political reporter at a metropolitan daily might not get that much reader response in a year.
"With Abramoff, I was getting a lot more tips than I could handle," Marshall said. "I thought if I hire two people, pay them, marry them with these tips, what could we do then?"
That led to the creation of TPM Muckraker, which has two full-time, salaried reporter-bloggers and is where many of the stories on the U.S. attorneys were originally published.
In much of its work, TPM exhibits a clearly identified political agenda. In this, it is no different from dozens of other blogs across the political spectrum. It distinguishes itself by mixing liberal opinion with original reporting by its own staff and actively seeking information from its readers.
This was most apparent in 2004-05 when Marshall turned the site's focus to President Bush's proposed privatization of Social Security. Marshall asked readers to survey their own members of Congress on the issue. This distributed reporting helped TPM compile rosters of where every member of Congress stood on the proposal, something no newspaper attempted. By making apparent the lack of enthusiasm for the plan, TPM helped kill it.