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Blogs can top the presses

Talking Points Memo drove the U.S. attorneys story, proof that Web writers with input from devoted readers can reshape journalism.

COLUMN ONE

March 17, 2007|Terry McDermott, Times Staff Writer

This isn't the first time Marshall and Talking Points have led coverage on national issues. In 2002, the site was the first to devote more than just passing mention to then-Senate Majority Leader Trent Lott's claim that the country would have been better off had the segregationist 1948 presidential campaign of Sen. Strom Thurmond succeeded. The subsequent furor cost Lott his leadership position.


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Similarly, the TPM sites were leaders in chronicling the various scandals associated with Republican lobbyist Jack Abramoff.

All of this from an enterprise whose annual budget probably wouldn't cover the janitorial costs incurred by a metropolitan daily newspaper.

"Hundreds of people out there send clips and other tips," Marshall said. "There is some real information out there, some real expertise. If you're not in politics and you know something, you're not going to call David Broder. With the blog, you develop an intimacy with people. Some of it is perceived, but some of it is real."

Marshall's use of his readers to gather information takes advantage of the interactivity that is at the heart of the Internet revolution. The amount of discourse between writers and readers on the Web makes traditional journalists look like hermetic monks.

Duncan Black, an economist who writes as Atrios on his website, Eschaton, receives hundreds of comments for almost anything he posts. Thursday morning, he posted a short note saying he would not be writing much that day as he was going to be traveling. Within the hour, 492 people posted comments on that. A political reporter at a metropolitan daily might not get that much reader response in a year.

"With Abramoff, I was getting a lot more tips than I could handle," Marshall said. "I thought if I hire two people, pay them, marry them with these tips, what could we do then?"

That led to the creation of TPM Muckraker, which has two full-time, salaried reporter-bloggers and is where many of the stories on the U.S. attorneys were originally published.

In much of its work, TPM exhibits a clearly identified political agenda. In this, it is no different from dozens of other blogs across the political spectrum. It distinguishes itself by mixing liberal opinion with original reporting by its own staff and actively seeking information from its readers.

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