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Bling, bling, bling, bling, ka-ching, ka-ching, ka-ching

March 18, 2007|Lizzie Garrett

GOLD-plated rims, diamond-studded teeth. It was only a matter of time before sneakers got the same flash-custom treatment. So now, it's possible to spend thousands -- tens of thousands -- bejeweling your shoelaces.

The designers at Greedy Genius created diamond eyelets to accessorize their sneakers -- and they're selling at Barneys New York and www.greedygenius.com. The interchangeable eyelets in 14k white, yellow or rose gold run from $2,800 to $6,000 for a set of 28.

KickBars' designer, Robert B. Martin Jr., used to put his mom's rings on his fat shoelaces in the 1980s. His rectangular-shaped, diamond-encrusted shoelace clips launched this month at www.kickbars.com.

Meanwhile, he's negotiating an L.A. storefront. The bars, which he says are made with conflict-free diamonds, are easily transferred from your Air Force Ones onto bracelets and necklaces. KickBars start at $6,500, but Martin says, "They can go all the way up to $5 million a shoe."

Not even Louboutin can say that.

-- Lizzie Garrett

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