Death be not bloggy

IT IS TRUE that I am an Old Media person, with slow-moving Old Media ways. Less than a week ago, at the end of her battle with lung cancer, I hugged my friend Cathy Seipp goodbye and walked heavily, in the soul-shattering sunshine, to my car in its far-flung parking lot, lost in a Cedars-Sinai maze of gray concrete , feeling betrayed by even George Burns and Gracie Allen, whose sparkling comedic names grace such grim boulevards....

And then the phone began to ring.

It was time to snap out of it. In New Media terms, on the Cathy Seipp story, I was already way, way behind.

Understand that Cathy was a blogger. For the remaining two people who don't know what that means, for the last five years, Cathy had been regularly posting her views on culture, politics and life on her website, Cathy's World. Although she did mention her cancer on her blog, particularly as an impetus to rail against Blue Cross (as she also did effectively on this page), Cathy stopped far short of Timothy Leary, who webcasted his own death. However, when her daughter posted a short note on the website the weekend before last explaining that her mother had been moved to Cedars-Sinai, into the silence of Cathy's World the bloggers stepped.

The first tsunami of Seipp-inspired blog posts was rousing. As early as March 19, premature announcements of Cathy's death began appearing, but the bloggers did seem sincere, and sad. Cathy, a longtime contrarian member of the local and national commentariat (at the National Review, the Wall Street Journal, Salon and more), was perhaps the only Republican living in Silver Lake. She was well liked, not just by those she praised but by those she had not always written about kindly. (P.S. Did you see the lovely tribute to Cathy written by ... \o7Susan Estrich\f7?)

Another frenzied wave of posts and hits and "Cathy Seipp" began climbing the Technorati search ratings, past Paris Hilton, MySpace, YouTube and "American Idol." She eventually reached No. 1, meaning "Cathy Seipp" was the most-searched-for entity in Technorati's index of about 80 million blogs. Even her grieving friends were forced to admit that she would have loved that.

Into this heartfelt swaying and singing of "We Are Cathy's World" entered the cyber-squatter. This is the disgruntled blogger who years ago bought the domain name \o7cathyseipp.com\f7; as a result, Cathy blogged from cathyseipp.net. What he did on \o7cathyseipp.com\f7 varied -- first he posted as Cathy, and then he merely posted disparaging comments about Cathy, Photoshopping her and her daughter's heads atop various bodies.