Few things are as momentarily thrilling (quickly giving way to chagrin and nausea) as hearing Donald Trump extol your place of employment.
"The Los Angeles Times is a very big and very powerful newspaper," Trump explains on Sunday night's edition of "The Apprentice" on NBC. "Millions of dollars alone are spent to advertise in the Sunday edition."
Then Trump, whose reality competition show this week is sort of set at this newspaper, says a word that elicits a chill: "Supplement." Daughter and co-host Ivanka, standing next to Trump in The Times' downtown printing plant, is clearly heard saying "supplement" too. Several times.
Abort mission! Abort mission! Has the Los Angeles Times' brass not learned the folly of gimmicky supplements, or of embedding Hollywood types with questionable hairstyles into its ranks of editors?