Want Bordeaux with your B-52s?

FOR those of us who love wine but whose knowledge of it can be summed up with "Well, I did see 'Sideways,' " and whose worst fear is to attend a tasting stocked with wine snobs, the monthly Las Vegas party Rock 'n' Roll Wine serves as a chilled-out, grapey refuge. But if you know wine, don't worry: "Snobs" are invited too.

Indeed, part of the appeal of Rock 'n' Roll Wine, which bounces from venue to venue, is that everyone is welcome: novices and experts, oenophiles and casual tipplers. But what really draws people isn't just the carefree attitude toward wine, it's also the music and cozy atmosphere it creates. Of course, that third glass of Sauvignon Blanc doesn't hurt.

Witness the scene here at the Golden Nugget's pool on April 27. On the stage, positioned across from the 200,000-gallon shark tank, is the opening act, the Heavie Heads, jamming a reggae tune as satisfying as a newly uncorked bottle of wine.

Revelers cruise around, catching samples in their mini-plastic goblets, while toothy gray predators swim in bright blue waters. Island rhythms, disposable wine glasses and carnivorous pets? Told you it was chilled out.

The music is just as essential as the vino, because the type of tunes played determines the type of wine served. Rather than pair this or that wine with this or that cheese, for example, Rock 'n' Roll Wine founder Chris Hammond and his partner Sonny Barton took their concept in a decidedly unorthodox direction. As a result, what you hear is what you taste.

During this installment where reggae served as the soundtrack, Hammond and Barton came up with "easy sipping" white wines, like the guys' own concoction fermented in their Oregon-based winery, Amplified Wines. Their Reggae Rhapsody's light flavor complements the easygoing grooves.

If you stop by the table that serves Hammond and Barton's bottled baby, you may very well find Barton (it's not hard to do; the guy stands well over 6 feet and is built more like a pro wrestler than a wine connoisseur) pouring for guests, excitedly dropping phrases like "residual sugar" and "fruit forward" to explain its contents. As for that whole matching-music-with-wine thing, Hammond acknowledges it's hardly an exact science. "It's all subjective," he says, adding, "Somebody may think a Marvin Gaye song goes with a Pinot," and somebody else may think sensitive surf rocker Jack Johnson does.