Chamber of Commerce President Leron Gubler said his organization is encouraging its members to support and participate in the 2007 parade.
He said the chamber has offered the use of leftover parade signs and parade workers' vests if needed by Pageantry Productions.
The Lynwood-based company, which assisted the chamber with past years' parades, is also staging Christmas parades this year in Huntington Park, East Los Angeles, Rolling Hills Estates, Downey, Bell, South Gate, San Fernando and Lynwood.
Along with the 83-year-old Barker -- who stepped down this year as host of daytime TV's top-rated and longest-running game show, "The Price Is Right," and the teenage stars from Disney's "High School Musical" -- the parade will feature a salute to firefighters from San Diego, Los Angeles County and the city of Los Angeles, Garcetti said.
Gubler said chamber directors would consider signing over the rights to the name "Hollywood Christmas Parade" to the city if this year's parade is of high quality.
For much of its existence since its start in 1928, the parade was called the "Santa Claus Lane Parade," prompting the popular "Here Comes Santa Claus" holiday tune by cowboy crooner Gene Autry. The name was changed to Hollywood Christmas Parade in the late 1970s.
The new name is already provoking controversy among those who favor use of the word Christmas and those who prefer something more secular. One Internet commentator has offered a compromise: "Hollywood Holiday Hoopla."
It could be called " 'Ho Ho Ho' for short," he suggested.
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bob.pool@latimes.com
