When British grocery chain Tesco announced that it would expand into Southern California with its new line of Fresh & Easy Neighborhood Markets, shoppers and local officials took heart. They were particularly excited about the company's stated commitment to doing business in underserved neighborhoods, including South Los Angeles -- where affordable, fresh groceries have been hard to come by since the 1992 riots.
The first Fresh & Easy locations opened last week in Glassell Park, Anaheim, Arcadia, Hemet, West Covina and Upland. The much-heralded store in South Los Angeles was not among them.
Tesco offers an explanation for the delay: That store will be part of a development at Adams Boulevard and Central Avenue that also will include affordable housing, and the residential portion of the project hasn't yet secured all of its funding.
Still, a coalition of labor activists and community groups has loudly questioned Tesco's commitment to serving so-called food deserts, and their frustration is understandable. Researchers from Occidental College's Urban and Environmental Policy Institute used liquor license applications to analyze 121 prospective locations for Fresh & Easy markets and found that less than 10% were in census tracts with significantly high poverty rates. Most were near existing supermarkets.