As the WGA strike stretches into its third week, I am reminded of the last big labor scuffle the Writer's Guild of America presided over. Not the 1988 strike that lasted five months and ended largely in failure. No, I mean the ill-fated 2006 strike by the writers of "America's Next Top Model."
As early as 2004, the WGA was looking at ways to get writers working in the exploding genre of reality TV under their union umbrella before the big 2007 negotiations began. The guild named a new director of organizing, David Young, in 2004, and in 2005, it elected a new president, Patric Verrone, whose whole platform revolved around adding to ranks of the guild. Their intentions were more strategic than altruistic: Without reality programs to fall back on, the TV networks would be hit harder and faster by any strike. It would have been a fine strategy, had it worked.
A small WGA group called the Reality Organizing Committee debated strategies. On one point they all agreed: You couldn't organize reality TV writers one show at a time. The writers would have to demand guild representation en masse at all the networks.
Those of us actually working in reality TV, however, knew little of these plans. Back then, I was one of the 12 story editors on the CW's "America's Next Top Model," where none of us got medical benefits, let alone residuals. Still, I was far more concerned with doing my job well and making ends meet on my entry-level salary than making waves.
But after nearly two years of meetings, the WGA's reality committee was still far from a cohesive plan, so the guild leadership settled on a more expedient strategy: They would choose one popular show to be the poster child for the plight of reality TV writers. They chose "America's Next Top Model."
In the early summer of 2006, only one of the "Top Model" writers was involved in the union campaign. The rest of us were, at best, tangentially aware of its existence. Until, that is, the afternoon of June 21. That was the date of our first official meeting with WGA organizers. Over lunch at a Tex-Mex restaurant in Santa Monica, they spelled out the manifold benefits of guild representation: health insurance, pension contributions and credits for our work. The industry was ready for reality story editors to enter the WGA, they said. Les Moonves -- head of CBS, which owned the new CW network -- had been "put on notice." There was no talk of losing our jobs. We believed the guild's ambiguous promise, "you'll come out of this better than you went in."
