Online ad spending at U.S. newspapers rose 21% in the third quarter compared with the same period a year ago but failed to offset a print ad spending decline.
Although ad spending on newspaper websites rose to $773 million in the quarter, print ad spending fell 9% to $10.1 billion, a National Newspaper Assn. of America study showed.
Online ads account for 7.1% of total ad spending at papers, up from 5.4% a year earlier. Total ad spending at newspapers fell 7.4% to $10.9 billion in the quarter.