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Online ads don't offset print losses

In Brief | NEWSPAPERS

November 21, 2007|From Times Wire Services

Online ad spending at U.S. newspapers rose 21% in the third quarter compared with the same period a year ago but failed to offset a print ad spending decline.

Although ad spending on newspaper websites rose to $773 million in the quarter, print ad spending fell 9% to $10.1 billion, a National Newspaper Assn. of America study showed.

Online ads account for 7.1% of total ad spending at papers, up from 5.4% a year earlier. Total ad spending at newspapers fell 7.4% to $10.9 billion in the quarter.

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