NEW YORK — Tribune Co. and Gannett Co. said Monday that they were working on a joint venture to expand Tribune's Metromix local entertainment website network throughout the United States in a bid for more revenue from national advertisers.
Metromix will be owned equally by Chicago-based Tribune and Gannett, based in McLean, Va. The companies did not disclose financial terms, but Tribune Interactive President Tim Landon said the venture would not be as large as the CareerBuilder online jobs site they co-own with McClatchy Co. and Microsoft Corp.
Metromix is the name of a group of websites in cities where Tribune owns a newspaper, including Chicago, Los Angeles, New York and Orlando, Fla.
The websites offer information such as entertainment listings, bar and restaurant reviews and write-ups on television stations and movies.
The sites are designed to tap into the Internet advertising market, particularly 21- to 34-year-olds.
Gannett and Tribune, two of the largest U.S. newspaper publishers, are trying to expand their digital businesses as print advertising sales slow.