During a career spanning more than half a century, religious crusader the Rev. Billy Graham urged presidents, gangsters and African lepers to "take Christ into your heart and be saved."
But it was his first crusade, in Los Angeles in 1949, that catapulted him to religious stardom.
He called it the Greater Los Angeles Billy Graham Crusade at the "Canvas Cathedral With the Steeple of Light." Graham, then 30, drew 350,000 people over eight weeks to a huge tent at Washington Boulevard and Hill Street. About 3,000 nonbelievers committed their lives to Christ, according to Times stories then.
On Sept. 25, 1949, the young Southern Baptist preacher from North Carolina launched his L.A. crusade, sponsored by hundreds of Christian leaders in Southern California. The faithful filled the seats each night, with thousands more standing outside or listening in parked cars, as Graham quoted Scripture and discussed his tours of Europe after World War II.
"All across Europe, people know that time is running out," he said. "Now that Russia has the atomic bomb, the world is in an armament race driving us to destruction."
The press called it the greatest revival since the fire and brimstone evangelism of flamboyant early 20th century preacher Billy Sunday.
Among the many who turned out was former teenage delinquent and Olympic track star Lou Zamperini, now 90. Zamperini roomed with Jesse Owens at the 1936 Berlin Olympics, stole a Nazi flag from the German chancellery during the Games and shook the hand of Adolf Hitler.
During World War II, he survived 47 days on a raft in the Pacific, only to be rescued by the Japanese, who put him through horrors as a prisoner of war. But he says Graham saved his life.
"I was a mess," Zamperini said in a recent interview. "I fell apart after the war. I was a drunk. I suffered terrible nightmares and was having marital problems.
"But my wife was a determined woman who dragged me down to see Graham. I walked out mad the first time. I didn't want to hear that I had sinned. Just to shut her up, I went back."
Then something clicked.
"I had a flashback about sitting there on a life raft. I came home alive and never thanked God. I felt terribly ashamed. When I got off my knees, I knew I was through getting drunk," he said. "Billy Graham helped save me."
Word that Hollywood celebrities were "stepping forward to receive Christ" reached publishing magnate William Randolph Hearst, who sent a two-word telegram to every editor in his newspaper chain: "Puff Graham."
Graham told The Times in 2004 that he learned about it from two of Hearst's sons. They believed their father came to the 1949 revival in his wheelchair and in disguise, accompanied by his longtime mistress, actress Marion Davies. Hearst's intervention prompted the revival to run eight weeks -- five weeks longer than planned. Hearst died less than two years later.
"I never met him and I never corresponded with him," Graham said. "I should have written him and thanked him."
During the 1949 revival, underworld wiretapper James Arthur Vaus Jr. was born again and joined Graham's crusade. Vaus introduced Graham to his former boss, L.A. mobster Mickey Cohen.
Graham said he was invited to Cohen's Brentwood home. "We had a very pleasant social visit," the evangelist told the press. "He served us soft drinks."
Thousands of people, he said, "are praying all the time for Mickey Cohen to get religion. It is my feeling that undue publicity that might be given to this situation could be a discouraging factor."
Reporters hurried to Cohen, who denied meeting Graham.
"I don't know what this is all about," Cohen told the press. " I don't know him, I've never seen him and I've never talked to him. . . . I'm a Jew."
Two years later, The Times reported that Graham and Cohen had dined at a Sunset Strip restaurant. Within a week, reporters got a tip that Graham was going to meet Cohen -- and one of the oddest incidents in Graham's career ensued.
Among those who had joined Graham's fold in 1949 was cowboy singer-songwriter Stuart Hamblen. In 1951, Hamblen was chauffeuring the evangelist when a passel of reporters and photographers gave chase, hoping to see Graham meet Cohen.
"Hamblen, who once owned a fast-stakes horse named El Lobo, immediately poured on the oats," The Times reported. After a high-speed pursuit along Wilshire Boulevard, Hamblen stopped, got out of his car and angrily told reporters: "You're trying to ruin a year's work. We're going to a meeting with some important Hollywood stars. They don't want publicity."
Some of those stars included Jane Russell, Dennis Morgan, Virginia Mayo, Porter Hall, Connie Haines, Michael O'Shea, Roy Rogers and Dale Evans.
Russell, a sassy, brassy, buxom bombshell, was nothing like her public image, actress June Lockhart said in a recent interview: "She regularly held Bible classes in her home."