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U.S. ad spending continues decline

September 12, 2007|From Times Wire Services

U.S. advertising spending is seen as "challenged" for the rest of the year after falling 0.3% in the first half to $72.6 billion, TNS Media Intelligence said.

It was the first time U.S. advertising spending has fallen for two consecutive quarters since 2001, TNS said.

TV ad spending dragged the market, falling 2.4% to $31.6 billion. Newspaper spending fell 5.8% to $12.9 billion. Radio spending fell 2.7% to $5.1 billion.

The declines offset gains from Internet display ad spending, which rose 17.7% to $5.52 billion.

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