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In Brief / RETAIL

Wal-Mart switches company slogan

September 13, 2007|From Times Staff and Wire Reports

Wal-Mart Stores Inc. rolled out a new advertising campaign with the slogan "Save Money. Live Better," replacing the motto "Always low prices" after 19 years.

The change comes as Bentonville, Ark.-based Wal-Mart tries a more emotional tone to appeal to shoppers and boost sales.

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