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In Brief

September 21, 2007

U.S. advertisers cut their spending by 0.5% in the first half of 2007, driven by a 28% drop at General Motors Corp.

Network radio registered the biggest decline, shrinking 8.5%, followed by local newspapers at 8% and national newspapers at 5.9%, Nielsen Co. said. Internet advertising rose 23%, the most of any media, followed by national magazines, up 8.4%.

Some of the biggest U.S. advertisers, including No. 1 Procter & Gamble Co., AT&T Inc. and Johnson & Johnson, reduced outlays, Nielsen said.

MEDIA

Ad spending down 0.5% in first half

The top 10 marketers cut spending by 7.3% to $8.3 billion from a year earlier. Automakers led the decline, down 10%, followed by department stores at 7%, car dealers at 5% and restaurants at 2%.

From Times Wire Services

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