Convergence's president, Brahm Eiley, said TV and movies would move online more slowly than music because the experience of buying, downloading and watching video on a computer isn't better than simply turning on the TV.
"It's going to be a long time before people give up watching video on TV for their computers," he said.
Although Apple has given the music industry a new way to sell songs, it has become so powerful that music companies have sought to help create and fortify potential iTunes rivals.
The newest of those is MySpace, the social networking site owned by Rupert Murdoch's News Corp. Apple announced its ascension to No. 1 on the same day that MySpace revealed plans to launch a competing service. MySpace Music will let users sample and download music from three of the four major record labels, as well as buy merchandise and concert tickets.
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michelle.quinn@latimes.com
dawn.chmielewski@latimes.com
Quinn reported from San Francisco, Chmielewski from Los Angeles.
