KRBV-FM (100.3) introduced a new format Tuesday morning, a mix of classic and current rock that management is calling "The Sound." The playlist ranges from Pearl Jam, the Raconteurs and the Red Hot Chili Peppers to Van Morrison, David Bowie and Peter Gabriel.
The station has had several incarnations in recent years, most recently as V-100 with an R&B format, which had struggled in the ratings. Last month Radio One agreed to sell the outlet to Bonneville International for a reported $137.5 million. Bonneville intends to change the station's call letters.