NBC Universal forms digital unit for dhows, products
NBC Universal is creating a new unit to create digital programs that help sell advertisers' products.
The division will work with marketers to place products and brands in the shows, the company said today. Advertising agency Omnicom Group Inc.'s digital unit will be a "strategic partner," NBC Universal said.
The unit's first programs will be "Gemini Division," a science-fiction drama starring Rosario Dawson, and "Woke Up Dead," about a college student who develops zombie-like tendencies. Both will premiere this summer, said NBC Universal, a unit of General Electric Co.
