MillerCoors is ending testing of its trio of craft styles of top seller Miller Lite beer so it can rethink the brand, the company told distributors.
The so-called Miller Lite Brewing Collection didn't perform as well as expected in test markets that included Baltimore, Minneapolis and Charlotte, N.C., said Julian Green, a spokesman for MillerCoors, a joint venture between SABMiller's Miller Brewing and Molson Coors Brewing Co., the brewer of Coors Light.
