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Hybrid to cost less than Prius

Business Briefing / AUTOS

August 14, 2008|From Times Wire Services

A top Honda Motor Co. executive said the company's new gas-electric hybrid would be priced lower than the Toyota Prius, its prime competitor.

The new five-door car will be available only with a hybrid powertrain. It will be smaller than Honda's Civic and also will be priced less than a hybrid gas-electric version of the Civic, said Richard Colliver, executive vice president of American Honda Motor Co.

The Civic hybrid starts at $22,600. The Prius has a base price of $21,500.

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