Re "Whole Foods, gone bad," Opinion, Aug. 12
Matthew DeBord trivializes the reason people shop at Whole Foods Market: the desire to eat food that is good for them. Many Whole Foods Market customers believe that wellness through healthy eating is a fundamental part of living -- not an indulgence, as DeBord suggests. We are proud to have been the pioneer in making high-quality natural and organic food broadly available to consumers nationwide.
What distinguishes Whole Foods Market are the number and variety of natural and organic products we offer consumers, at pricing that is very competitive. Our "365" and "365 Organic" private labels help shoppers stretch their dollars. We also provide exotic offerings such as tapas, olive bars and chocolate fountains. We know that shoppers who come from all walks of life, contrary to what DeBord believes, appreciate these choices. Goodness and value don't have to be mutually exclusive.
Whole Foods Market
Southern Pacific Region
DeBord's piece is clueless. He is projecting his own anger at "affluent Berkeley bohemians, idealistic farmers" and everyone else motivated to grow, sell or purchase organic food. His premise seems to be that there is no value in buying these products instead of, as he says, food "grown in vast fields rendered toxic by industrial fertilizers and pesticides."