Advertisement
YOU ARE HERE: LAT HomeCollections

World Briefing / AND FINALLY . . .

A call for sexual responsibility

August 20, 2008|From Times Wire Reports

A cellphone ring tone that sings "Condom, condom!" has been launched to promote safe sex in India, where condoms carry a strong social stigma and HIV and AIDS are growing problems, health experts said.

The tone features a professional singer chanting the word condom more than 50 times, a playful approach that public health activists hope will spark discussion and make condoms more socially acceptable.

The ring tone was launched Aug. 8 and has been downloaded 60,000 times, said Yvonne MacPherson, country director of BBC World Service Trust India.

Advertisement
Los Angeles Times Articles
|
|
|