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Sorry, she's no star

Nicole Kidman may be revered, but nowadays, stardom means: Will moviegoers buy a ticket just to see you? Not for Kidman. Then again, not for many women.

THE BIG PICTURE

December 06, 2008|PATRICK GOLDSTEIN

When I wrote about "Australia's" critical and commercial prospects on my blog the other day, I said, somewhat flippantly, that the movie "once again proves that Nicole Kidman is many things, but not a movie star." Twentieth Century Fox, in fact, has been selling the film largely as a Baz Luhrmann extravaganza, not as a Kidman-Hugh Jackman picture. I've been getting a lot of flak from readers, especially loyal Australians, who have been posting comments defending Kidman's movie stardom and, well, basically saying that I'm an idiot.


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Fair enough. But who's right? Is she a star or isn't she? First, let's define our terms. In the movie business, being a star isn't about being a recognizable celebrity. If that were true, Paris Hilton and Lindsay Lohan would be getting $15 million a picture. Being a star is not about being a great actress, either, or Kate Winslet and Cate Blanchett would be getting $15 million a picture. (For the record, Kidman has given many fine performances, going all the way back to "To Die For." She can be a formidable presence on screen.) Being a movie star is about a very simple equation: Do people pay money on opening weekend to see you in a movie? Movie marketers want actors whose presence in a picture makes rank and file moviegoers say: "Oh, my God, I want to see that movie."

By that standard, Kidman doesn't fill the bill. ("Australia" placed fifth, with $20 million, over its holiday opening.) In fact, there are shockingly few female stars of any stature who fulfill that equation. I called a couple of movie marketers to ask if I was being unfair to Kidman. Their answer: No. As one marketer cannily noted, "If someone moves a Will Smith film onto one of your [release] dates, you panic. If someone moves a Nicole Kidman movie onto your date, you shrug. She's just not a real commercial force." Or as another marketer put it: "She's an actress, not a movie star. There's a big difference."

You can check out her track record at the-numbers.com, one of the more reliable box-office websites. It reveals that Kidman has had several distinct chapters in her career, but only one relatively brief period where you could say she was a genuine star.

Period 1

The Tom Cruise Era. In the early to mid-1990s, she was an intriguing new screen luminary, but her only big hits -- "Days of Thunder" and "Batman Forever" -- were summer action movies carried by Cruise or "Batman's" Val Kilmer, Jim Carrey and company.

Period 2

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