Andrew Taylor, director of the Bolz Center for Arts Administration at the University of Wisconsin-Madison, said the tack MOCA took was not in the arts-management playbook. "Growing their way out of the problem -- it can work, but boy, that's a risky strategy. That could happen, but it's kind of like buying a lottery ticket."
Although Unterman said MOCA's money problems were raised at length in "unpleasant and challenging" finance committee sessions, the full board apparently did not become galvanized to solve them until the co-chairmen clearly laid them out last summer.
