California officials launch 'Green Chemistry' initiative

The plan to regulate product 'greenness' would inform consumers how items sold in the state are manufactured and transported and how environmentally safe their ingredients are.

Is that laundry soap truly "environmentally friendly"? Was that mattress treated with toxic chemicals? Is that sweatsuit fashioned from organic cotton? Is that lipstick "natural"?

California officials launched a sweeping green initiative on Tuesday to inform consumers exactly how hundreds of thousands of products sold in the state are manufactured and transported and how safe their ingredients are.

The plan, which would require every product to reveal its "environmental footprint," envisions the most comprehensive regulations ever adopted for consumer goods.

"These recommendations usher in a new era of how we look at household products -- from our children's toys to the plastic we use to make shampoo bottles, to the varnish on our wood furniture," said Gov. Arnold Schwarzenegger.

Until now, most of the state's regulation of toxic chemicals, which can cause cancer, birth defects and neurological damage, has been focused on how to control exposure to factory workers and how to clean up hazardous waste.

But after an 18-month effort to revamp that approach, "instead of paying attention to the toxic substances in our everyday products only when it comes time to throw them away in the landfill," Schwarzenegger said, "we will now pay attention . . . when the product is designed, manufactured, used and recycled."

Maureen F. Gorsen, director of the California Department of Toxic Substances Control, said the administration would propose a law setting up a public database that could eventually allow consumers to scan a bar code on every product to determine how green it is -- or isn't.

With scanners at stores, or eventually on cellphones, purchasers could compare brands to figure out which one was manufactured, for instance, with coal-fired electricity in China and which one with solar power in California; how much greenhouse gas was emitted through its transportation by boat, plane or truck; and whether its ingredients were the safest available and could be easily recycled.

A more limited regulation, sponsored by the California Air Resources Board, requires stickers on new automobiles rating them on how much smog-forming pollution and how much carbon dioxide, a gas that contributes to global warming, they emit.


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