"What's wrong with Bruce Campbell?" one character asks of another early on in "My Name Is Bruce." Directed by and starring the very same Bruce Campbell, the B-list veteran best known for his work in the "Evil Dead" movies, this film sets about both having fun with and essentially answering that central question. (His talents are, shall we say, specific.)
In the film, a fan of Campbell's kidnaps the actor to help stop an ancient Chinese demon that has been unleashed on a remote former mining depot. Self-consciously mugging his way through the film with typical aplomb, Campbell pokes at his own persona while never getting quite as wrapped up in the meta-confessional of it all as the recent Jean-Claude Van Damme vehicle "JCVD."
