Using cellphones to beat traffic?

A fleet of 100 cars rolled onto a Bay Area interstate Friday to begin perfecting a tool that could one day transform the lives of commuters around the world.

Maybe.

With San Francisco Bay shimmering to the west, university students drove the cars all day back and forth along Interstate 880. Each was carrying a cellphone loaded with Global Positioning System software. And as they drove, it beamed back signals that researchers shaped into a real-time map of traffic speeds.

Of course, maps of freeway conditions already exist and are popular. Who doesn't know about SigAlert.com or Google maps?

But in the ubiquitous cellphone, some researchers see a two-way device that can not only gather high-quality data on what's happening on the road, but then deliver information to motorists on which route they should take to shave time from their travels. "Getting that information back to the drivers, that's the Holy Grail -- so drivers can make smart decisions about their commute," said Thomas West, director of the at UC Berkeley, one of the backers of Friday's experiment.

Not surprisingly, the main sponsor was Nokia, which sells about 450 million cellphones each year. With GPS expected to become a regular feature on cellphones, Nokia officials are trying to develop more applications that users may want.

"It would be great if the phone, instead of saying go left or right, would say you're meeting so-and-so at 10 a.m. and because traffic is picking up, you should leave now and you should avoid [a particular] exit because traffic is backing up," said Bob Iannucci, Nokia's chief technology officer.

Some transportation officials believe the technology may be helpful, but they are skeptical about its ability to substantially ease commutes. They say that in many instances it's doubtful that a machine can tell savvy motorists anything they don't already know from years of driving.

"During the peak of the peak of the commute all the roads are pretty much congested, and if a road isn't congested and it goes anywhere, people will find it" without the aid of a computer, said Shawn Turner, a traffic engineer with the .

Turner, nonetheless, believes the technology is worth pursuing but may work best for those driving in unfamiliar areas or to help alert motorists to accidents during times when traffic is heavy.