Wu agrees that mineral makeup is generally less irritating than liquids. "Liquid foundations -- even tinted moisturizers -- often contain chemicals, for example preservatives, that can soak into the skin and be absorbed," she says. "Loose powders sit on top of the skin so they're less likely to irritate and interact with the skin."
And from beauty's point of view, there are advantages, too. Mineral powders look light but are actually more pigmented than standard foundations. So less is needed to cover flaws.
A single, sparing brush of mineral makeup can work like a magic eraser; it's long-lasting and doesn't require touch-ups during the day, and doesn't leave a greasy sheen.
"It's easier to use than regular foundation," says makeup artist Robert Bolanos, who uses mineral products on clients such as Jessica Alba and Queen Latifah. "All you need is the powder, a brush and that's it."
That simplicity can't be underestimated.
"It probably feels a little better to say 'I'm just wearing powder' -- yet the skin is looking flawless," says John Stapleton, a senior makeup artist with MAC.
Because in the end, who wants to say they need any kind of makeup at all?
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erin.weinger@latimes.com
