NEW YORK — Pfizer Inc. said Monday that it was voluntarily withdrawing advertising for its Lipitor cholesterol drug featuring Robert Jarvik, inventor of the Jarvik artificial heart, because its ads led to "misimpressions."
The ads involving Jarvik had come under scrutiny, including from a House committee as part of an investigation into celebrity endorsements of prescription medicines.
Democratic lawmakers had voiced concern that Jarvik's qualifications were misrepresented in widely seen television commercials touting the blockbuster drug. They said he seemed to be dispensing medical advice even though he is not a practicing physician.
On his website, Jarvik describes himself as a medical scientist who has worked in the field of artificial hearts for 36 years and does not practice clinical medicine or treat individual patients.