In a conference call with media analysts this month, Bewkes announced plans to immediately eliminate 100 jobs at Time Warner's corporate headquarters, split AOL into two parts, possibly reduce its 84% ownership of Time Warner Cable and target New Line for "near-term cost cuts."
That was an understatement. As a part of Warner Bros., New Line's staff of 600 will be vastly scaled back and the company will no longer greenlight, market or distribute its own movies. Although New Line executives will continue to oversee the development and production of its own films, final say on all matters rests with Warner Bros. President Alan Horn. New Line will make only half the 12 to 14 pictures a year it did previously, which will now be distributed worldwide by Warner Bros.
Bewkes will meet today with New Line's New York employees and address its Los Angeles staff via satellite at the Pacific Design Center.
"Between the cost savings and the revenue enhancements, we believe we can at least double the earnings of New Line," Bewkes said in an interview. He added that those gains would more than offset "substantial restructuring charges" that Time Warner would incur as a result of New Line's consolidation and would benefit earnings as soon as next year.
"This is a no-brainer move," said Richard Greenfield, an analyst with Pali Research. "There's no reason to have two separate infrastructures."
New Line's diminished star is a huge blow for New Line founder, Bob Shaye, 68, and his longtime top lieutenant, co-Chairman and co-Chief Executive Michael Lynne, 66, both of whom learned Thursday that they would leave the company.
No successor was named. In recent weeks, the pair, whose contracts expire at the end of the year, made a last-ditch attempt to stay, presenting Time Warner management with a plan that would have ensured their continued employment.
In an e-mail to employees, Shaye said their departure was a "painful decision, because we love New Line and the people who work here have been like our second families."
Shaye, who founded New Line in his Greenwich Village apartment in 1967 by peddling "Reefer Madness" to college campuses, continued to reign over the company even after he sold it to media magnate Ted Turner in 1994. Two years later the company was swept up in Time Warner's purchase of Turner's cable empire. Over the next 12 years, Shaye continued to run New Line as a fiefdom.
