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THE SCOUT

January 31, 2008|David A. Keeps | Times Staff Writer

Following the lead of Avon, Tupperware and the Pampered Chef, former executives of the Strouds linens company have launched Private Quarters. The Bell-based manufacturer's "comfort consultants" have been selling bedding and bath merchandise at in-home parties in the South and Midwest. Now the firm is setting its sights on California consumers. Designer Lana Marks, shown here with the Laguna Stripe duvet cover set ($129 for a full/queen), is in tune with trends. The spring-summer collection includes Shabby Chic-style pleated and ruffled sheets, modern bedding sets with a boutique-hotel vibe, and damask prints that coordinate with Hollywood Regency and neo-Victorian boudoirs. Private Quarters also has green goods including bamboo blankets, pajamas and towels (above, from $7.99 for a washcloth to $24.99 for a bath towel) and SeaCell sheets made of vitamin and mineral seaweed fibers. (323) 838-1333, www.myprivatequarters.com.

For The Record
Los Angeles Times Friday, February 01, 2008 Home Edition Main News Part A Page 2 National Desk 1 inches; 25 words Type of Material: Correction
Private Quarters: A Scout item in Thursday's Home section gave the wrong surname of Marks for Lana Burke, designer for the Private Quarters linen company.
For The Record
Los Angeles Times Thursday, February 07, 2008 Home Edition Home Part F Page 5 Features Desk 1 inches; 29 words Type of Material: Correction
Private Quarters: In a Scout item in the Jan. 31 Home section, the surname of Lana Burke, designer for the Private Quarters linen company, was incorrectly given as Marks.

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