I'M ONLY HAPPY if I'm shopping. Wait, that's a slight exaggeration. I'm only happy when I'm not shopping. The last time I was in the Glendale Galleria, Abe Lincoln was off to see a show.
So in a way, I am not the guy you send to spend a night at the Americana at Brand, the new shopping mall/residence right next door. But I do love people. Not all of them, mind you, just the concept of people in general -- the great quivering masses. I like to watch them waddle, to witness the way they stuff waffle cones in their mouths or butter a dinner roll with their thumbs. There's nothing more entertaining than the dimwit in line next to me at the movies (and I'm sure he feels the same about me).
And if anyone could create the sort of circus/shopping complex/residence hall where I would love to hang out, it would be Americana Mayor Rick Caruso, he of the big ideas and deep pockets. His new development is a monument to his can-do spirit, a bubbly little encore to the Grove.
But can Caruso's latest storybook village muster the intangibles necessary to create a vibrant and charming neighborhood? A place to gather and kvetch and quiver? A spot to toss the football? That's what I'm here to find out, with my slumber party at the mall.
The Americana at Brand is part high-end retail, part pricey residential. (Rents start at a little more than two grand.) There is also a heaping dose of Vegas glam, a handsome streetcar and a patch of grass in the middle that the security guards don't want you to walk on, at least during the week.
Hmmm, tough 'hood. Sir, is it OK to sit on this bench? Thanks. How about a morning paper? Oops, no newspaper racks. Hmmm, think I'll get a haircut at the cool little barber shop. Forty bucks? Does that come with lunch?
Hey Pa, this ain't Mayberry, if that's what you're after. It's Caruso's idea of what Mayberry might be like in 2008, a sort of faux SoCal. Look out, Barney Fife's got a credit card!
Like nowhere else in Los Angeles, the residences are front and center with the retail space. Sure, Pasadena's Paseo Colorado is also an apartment-retail hybrid, but it seems far more integrated here in Glendale. Is that good or bad? What about the noise? That's why I'm here.
Certainly, signs of the good life are everywhere. Barneys New York Co-Op is steps from your front door. There's an Anthropologie off to the left, and a Martin + Osa across the way. You can't get anything you actually need at any of these places, just things you covet. But there is also a Rite Aid on the corner and a grand multiplex across the courtyard.
This $400-million development isn't Greenwich Village, to be sure, Jackson Square or even Lincoln Park. Yet, Caruso's latest vision helps give L.A. the thing that everyone says is most missing: somewhere to share an evening.
There, in the store window, a reflection of a fellow shopper. At the edge of the fountain, two lovers slurp-kiss their coffee.
At the other end of the fountain, there's an oddly golden statue, with the skin tone of Cracker Jack, jumping naked toward the Cheesecake Factory. Is this Proteus rising from the sea? Or Caruso ordering a sandwich?
Over the sound system, Sinatra belts out yet another saloon song. The piped-in music is pleasant enough but relentless, like being trapped on an elevator with Steve and Eydie.
"You say po-taye-to, I say po-tah-o . . . "
As with any city, the later it gets, the more I like it. At sundown, the whole place starts to twinkle. I'm a sucker for gas lamps, or for big white bulbs strung in cottonwood trees -- very New York. Spotlights turn the fountain into a giant gin and tonic.
"You say to-may-to, I say to-mah-to . . . "
Rome was built at the confluence of the Aniene and Tiber rivers. New York is located on one of the world's great harbors. The Americana was built alongside Glendale's greatest trade route, the Galleria.
The new development is four city blocks. In addition to the shops and restaurants, four distinct rental apartment buildings -- almost like anchor stores -- offer floor plans ranging from lofts at $2,060 to town houses (topping $5,000). In all, there are 238 apartments.
These are luxe units, with balconies, gourmet kitchens and valet parking. A huge part of the appeal is the concierge service, from 6 a.m. to midnight. Need the piano tuned? Or a graduation gift for your niece? Just call. The concierge services are included in the rent, as is the parking.
The Americana also boasts 100 condos, starting at $700,000 and reaching as high as $2 million. As of this month, 20% of the apartments had been rented. The condos just went on sale and figures aren't available, though the Americana says it is delighted with the initial response.
"To the good life . . . " wails the sound system down below.
And that's certainly an issue. The crowds are sedate, but there is that music, which runs till 10 p.m.