Now Clay Felker is a journalism school, or at least a name and an inspiration for part of a journalism school -- the Felker Magazine Center at UC Berkeley. He's a method, a way, described in the odd, passive language of course catalogs, on the school's website: "Narrative voice, point of view, extended dialogue, character development, story structure, scene construction, and personal style are some of the things that distinguish good, long-form magazine writing. What makes the J-School program so special is how we teach these building blocks of long-form magazine and newspaper feature writing and editing." (All this, at only $47,000 a year!)
Appreciate Clay Felker? It's all anyone ever did, who wanted anything to do with magazines. Was it emulation, was it envy, or was it a fantasy -- working for the perfect place, the perfect editor, at the perfect time?
"We knew who we were aiming at -- we were aiming at ourselves," Felker told TV host Rose in that same interview. "It was a group of young editors and writers and art directors in their 20s and 30s, and so we were putting out a magazine for what interested us. It sounds awfully selfish, but that really is the best way to do something."