Same-sex weddings could be a gift to California's economy

But they've picked up now. The day after the ruling, Willms booked a $55,000 same-sex wedding.

"These weddings will be much more lavish," he said. "Everybody's been waiting for it to be legal to throw the big party."

California counties can begin issuing marriage licenses to same-sex couples beginning June 17.

M.V. Lee Badgett, research director at the Williams Institute on Sexual Orientation Law and Public Policy at the UCLA School of Law, estimates that gay weddings could provide a $370-million boost to the state economy.

That estimate presumes that about half of California's 92,000 same-sex couples will tie the knot, multiplied by $8,040, the amount of money from savings accounts that Badgett figures same-sex couples will use on their weddings.

Event planners, restaurants, tent and chair rental companies, florists, caterers and hotels should all get a piece of that pie, she said.

"There's an opportunity to get a big wedding windfall," she said.

There are, of course, some caveats. No one can accurately project how many gay couples will spend thousands on weddings. And the legality of gay weddings is potentially short-lived, as officials verify petition signatures for a proposed Nov. 4 ballot initiative that would prohibit same-sex marriage.

Still, wedding-related companies that traditionally market to the gay and lesbian community are finding business is picking up.

Mitch Goldstone, president of Irvine-based photo service ScanMyPhotos.com, said he had gotten more than 300 requests for wedding invitations with photos on them since the court ruling.

"I guess people are still concerned about dealing with unsympathetic local photo labs," he said.

Rosa, the baker, said a lesbian couple came to him for their cake after a bakery in San Bernardino said it was booked for the summer and couldn't make their wedding cake when a clerk saw the two women together.

Other businesses are trying to capture the attention of gay and lesbian couples.

Susan Goldman, a wedding photographer, registered the domain name biggayweddings.com a month ago so she could market her services to same-sex couples. The Ramada hotel in West Hollywood is promoting a honeymoon special, and the West Hollywood Marketing & Visitors Bureau is launching an ad in a magazine for the gay community, selling West Hollywood as a good place for weddings and honeymoons.