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Call it the 'eco-tainment' network

June 02, 2008|From the Associated Press

NEW YORK -- Viewers who tune in the new Planet Green network expecting a sober documentary on the plight of the yellow-breasted whooping finch will be in for a surprise.

Instead, they'll see celebrities such as Tommy Lee, Ludacris, Tom Bergeron and Adrian Grenier -- and absolutely no lectures, promises network President Eileen O'Neill.

Planet Green switches on Wednesday at 3 p.m. PDT and runs counter to type. The environmentally conscious network will soft-sell its mission, making entertainment a bigger priority than education. O'Neill calls it "eco-tainment."

It will immediately be available in 50 million homes, nearly half the nation's cable or satellite customers, because it replaces Discovery Home.

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